Josep López

Designing products that feel human

Senior Product Designer & builder 0 to 1 with AI (5+ years)with product ownership and UX expertise in complex products

About me

What I bring, and who brings it

Impact

Now · Sistema de Salut de Catalunya

25,000+

healthcare professionals across Catalonia rely every day on the EHR I help shape.

Ownership

24

My age when I led product & design at an AI startup, with the CEO and CTO.

Wattwin

13,000+

products on the Marketplace I designed for a B2B SaaS, used by its whole customer base.

Key strengths

Business

Product ownership, beyond UI

Trained as a product engineer, I’ve led product design at an AI startup and worked as Product Owner of a 6‑developer squad.

User

UX expertise for complex products

Empathy first: I go where the product is used, with research through shadowing, interviews and weekly tests, backed by a master’s in UX.

Delivery

Builder mindset, now with AI

Designing websites as a hobby since 14, now building 0→1 side projects with AI. A problem solver at heart.

Where I’ve been

Beyond the job title

Designing websites since 14

Self-taught HTML/CSS to build websites as a hobby. Still curious, still building.

Tech & AI enthusiast

I build 0→1 side projects with AI, from idea to live product.

See side projects

Away from the screen

Swimming laps, getting lost in a book, exploring Southeast Asia, outsmarting friends at board games and revving up with Formula 1.

What I build

Selected work & side projects

Private portfolio

3 case studies & 9 more projects

  • Visit lifecycle of Catalonia’s public EHRHealthcare
  • FastPay, a B2B2C AI self-checkout kioskAI & Foodtech
  • Marketplace for a B2B SaaSRenewable energy
  • + email template builder, in-app chat, medication history, onboarding, document manager…
Enter to portfolio

Password in my CV or request access

Side projects, built for fun, shipped for real

Side projects

One more thing…

I spot UX in everyday life

Everyday situations seen through a designer’s eyes, in my LinkedIn series #UXdelaVida: the Teams call bar, a bank’s fraud warning, gloves sized on the box, scooter parking at the supermarket…

See all #UXdelaVida posts